The gambling industry is undergoing a generational change. A shift that will likely lead to a number of new changes until today’s casinos and bookmakers meet the needs, preferences and styles of new players. Discover this new market of online entertainment and legal online casinos in India.
The customers of typical land-based casinos are men in their 50s. This is an established premise that we all know. Regular players can now be both men and women, a little younger or older compared to this aforementioned audience who usually physically visit bookmakers.
But what is happening in the digital space, where traditional casino floors and interiors are replaced by online casino digital interfaces, and where customers do not need to leave their comfortable seats to play a game at the best online casinos or place bets of any kind?
Well, it has to do with a new generation of gamblers, Generation Z. They are different from the typical land-based casino customer, but they are also different from the typical online casino user. Given that the modern generation primarily pays attention to comfort, they do everything that simplifies their lives. For example, instead of going to a land-based casino, they download Bettilt App and play at their convenience while sitting on the couch or with friends in the park.
Let’s take a look at how they differ and what implications this has for today’s casinos.
More sports betting than casino games
This new generation doesn’t like gambling as much as sports betting.
Betting gives them the opportunity to use their sports knowledge, leverage their betting skills and capitalize on their ability to analyze data. It’s a data-driven generation that makes informed decisions, and that comes from the fact that they were born in the digital age. Therefore, the typical form of gambling in traditional casinos, such as slots, for example, is not among the most attractive options for Generation Z.
These new players like betting on sports more and, more profoundly, they bet more on eSports. Competitive video games are by far more popular among this generation than any other gambling demographic.
So what does this mean for modern online casinos and gambling establishments?
This means that they have to make sure that they offer their users what they want, and if that means that sports betting should take up more space in providing their services, then so be it.
Online casinos have to start from the premise that they should only offer casino games, slots, etc. They need to embrace sports betting if they want to effectively respond to the needs of younger players or if they want to match their preferences and leverage their momentum.
Modern payment solutions
Gen Z gamers are digitally savvy and as such are more likely to utilize any digital payment method when available rather than using traditional payment solutions.
They are more likely to use cryptocurrencies, contactless payments or any other modern methods, which they are more familiar with compared to other generations. Therefore, online casinos like Bettilt need to be sufficiently creative and flexible in their transaction methods to be able to satisfy the different tastes and needs of their users.
Omnichannel operations
We often hear the word omnichannel when it comes to developing customer relationships, but here, in the case of casinos aimed at Gen Z players, omnichannel operations take full shape.
Gen Z gamers are always connected, but they also want the actual physical experience to be identical or at least very close to their online experience because they’re not giving up on the physical world.
They want the same experience they have online to transfer to the real world offline. They want to be able to integrate and mix the two worlds – physical and virtual – in a perfect way, where their sporting knowledge does not separate between the two realities. The experience they offer their users must be 100% integrated. From earning bonuses and withdrawing winnings to playing offline and online or even visiting casinos in person, everything has to be perfect, bringing changes to the world of betting as we know it, including mobile ones.
